CORE VALUES


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COMPANY CULTURE

Honesty
We believe in open communication and frank assessments with our clients, we never just tell people what they want to hear.
Quality
People often say "Quality first", "Quality is the soul of the enterprise". "Quality" seems to be valued much, but why is there still much quality problems found in companies? The achievement of qualified work is never a one-man-job. Progress of a job needs support and co-operation by every department. Any problem arisen in any aspect of the job may lead to quality issues in the final stage. Maximizing one's contribution to his position and handing qualified work over to others will be of the first importance to achieve company quality. Company needs to pay for unqualified work: losing client, covering the cost of quality, reducing productivity and etc. So, achieving quality is fundamental for a company.
Branding
What is Branding? Branding is the perception of the corporate image in customers or business partners' mind. What allows McDonalds to remain profitable though they sell their burgers at a higher price than their competitors? What makes people willing to pay a lot more for a Rolex? The answer is the power of branding. Who is responsible to build the brand? You and me! The way we speak and the way we behave are presenting the corporate image. Be a better you and present yourself in a more positive way when being with customers or colleagues, to build the brand of company, and, more importantly, your own brand!
Team Spirit
Team spirit means the solidarity of a group that makes the members work hard and close together to achieve a common goal. Members in a group with team spirit would sacrifice their short-term self-interests to maximize group's long-term interests. As the Chinese saying goes, “People in the same boat should help each other”. Also, members of a successful team support each other and work together toward a common goal. A solid team with members having fair performance will always win; while a split team with members having outstanding performance will always lose. What we want is “1+1=3” but not “1+1=0.5”; in other words, we don’t want individual contributors but team players. And, never be a burden of your team! An uncooperative member will become the weakest link leading to the failure of the whole team.
Positive Thinking
Every cloud has a silver lining. Life is not only full of challenges, failure, difficulties but also accomplishments and success. Haven't tasted the bitter of difficulty, you will not treasure the joy and happiness that our life brings. Negative thinking affects individuals and corporate development. Things will get worse if we are overwhelmed by negative emotions. We should think positively, review the past, avoid making the same mistakes again, and take the challenge ahead. Our goals will therefore be achieved eventually. Whether you think you can or you think you cannot, you are right.
Consensus
Colleagues are willing to express their opinions so as to improve the situation. Yet, when we face conflicts in the workplace, we should integrate and consider opinions of different parties and reach a consensus. When we reach our final decision, we ought to follow and join our hands to achieve it.
Self-discipline
Regulations are created to ensure smooth operations in our community. The main purpose of setting rules is not to regulate staff's behavior. If the staff members behave properly, trust will be built between the employees and the management. We cannot do whatever we want regardless of others' feeling and the consequence. Thus, to live in our society, self-discipline is very important and we ought to maintain good working environment together.
Efficiency
Business world values efficiency. Everyone wants to use least time and money to complete tasks. To increase working efficiency, a direct way is to have effective time management. In order to finish the tasks within a time frame, you have to figure out the importance of the tasks, have a clear mind about what should be done first. Things can be done by using different means, this determines the efficiency. If you can effectively manage your time with proper working method, you will enjoy efficiency with ease.
Value Creation
Facing intense competition in modern society, in order to survive, we first have to thoroughly understand our self-value. People in different positions possess different abilities. Through coordination of different parties, an interrelated value chain is formed to maintain smooth operations. Do discover your potentials and make good use of your strengths and talents to create value and become an important part of our company. Lead our company to reach an even higher level.
lntegrity
To defend corporation and employees' interests, integrity is of utmost importance. To build corporate reputation, employees' integrity is vital. If we take bribe, using materials with low quality, having bad attitude, these will not only affect the service quality and safety of construction, but also weaken customers' faith towards our company. Therefore, staff members ought to be honest in dealing with different working processes so as to build corporate credibility and goodwill.
Execution
To defend corporation and employees' interests, integrity is of utmost importance. To build corporate reputation, employees' integrity is vital. If we take bribe, using materials with low quality, having bad attitude, these will not only affect the service quality and safety of construction, but also weaken customers' faith towards our company. Therefore, staff members ought to be honest in dealing with different working processes so as to build corporate credibility and goodwill.
Speed
Everyone has limited time. Yet, how you make use of it is totally up to your choice. We value speed in workplace. Spending the least time analyzing, getting market update, upgrading production model, forecasting, we will be given more chances to surpass our competitors. Be prepared, so as to grasp as much time as you can so that you could spare more time for evaluation and back-up, lowering the risk ahead. This in turn helps you achieve your goals with ease.